This is your complete guide to creating a great provider profile that helps you attract your ideal clients to your practice.
What is your provider profile?
Your provider profile is your chance to showcase your practice to potential clients. During the matching process, clients review profiles to decide who to book with. A clear, polished profile can help attract clients who are the best fit for your practice. You’ll create your provider profile during setup and can update it anytime through your provider portal. Your profile includes:
- Your client expertise and preferences
- Your background and demographic details
- Professional headshot
- Written bio
Checkout an example profile
What does a high quality profile look like?
High quality profiles are clear, professional, and authentic representations of yourself as a clinician. Your profile should speak directly to the needs and goals of your ideal clients.
Clear and professional
Your profile should be client-friendly, featuring a clear headshot and a concise, easy-to-read bio. Make sure you use correct grammar and avoid clinical jargon.
| “My goal is to offer a supportive environment where you can fully express yourself, gain insight, and take steps toward personal growth.” | “I’ll specialize in therapeutic modalities, such as MRT, REBT, NLP, and IFS and I also work with individuals who have problems…” |
| ✅ Write a clear, concise bio | 🛑 Avoid grammar errors and jargon |
| ✅ Well-lit, high resolution headshot | 🛑 Avoid poor lighting and selfies |
Client-centered
Your profile should resonate with your ideal clients by addressing their challenges, needs, and goals. Highlighting how you can support clients builds trust and encourages them to book with you.
| “In our work together, I’ll combine empathy with practical tools to help you find relief from anxiety so you can build confidence in who you are.” | “I am a Licensed Clinical Social Worker with 10 years of experience. I treat anxiety, depression, PTSD, and many other issues.” |
| ✅ Warm and client-focused | 🛑 Avoid just stating the facts |
Authentic
Communicate about your background and therapeutic approach authentically so that clients can get to know you through your profile.
| “Working with survivors of trauma has showed me the powerful role therapy can play in recovery. I’m committed to supporting you through your journey.” | “Hello. I hold a Master of Social Work (MSW) as well as other certifications. I continue to work with clients of various ages with a wide range of concerns and conditions.” |
| ✅ Personal with specific experiences | 🛑 Avoid generalizations |
How do I create a high quality profile?
Follow our step-by-step guide to create or update your profile, ensuring it accurately reflects your practice.
Step 1 - Consider your ideal clients and expertise
Reflecting on your ideal clients will guide you in shaping your practice and creating a provider profile that helps it grow. Consider factors such as: issues, demographic groups, affinity groups, and acuity levels that you specialize in treating.
To learn more, check out how to identify and attract your ideal clients
Step 2 - Write a clear, compelling bio
A well-written, engaging bio is the primary way clients get to know you before booking a session. Crafting a thoughtful bio helps clients understand how your practice and treatment focus align with their needs.
To learn more, check out how to write a compelling bio
Step 3 - Capture a quality headshot
A high quality, professional headshot in your provider profile is one of the best ways to attract clients to book with you.
To learn more, check out how to capture a quality headshot
Step 4 - Review and update regularly
Review regularly to ensure your profile continues to represent your practice.
To learn more, check out updating your profile in the Rula provider portal for better matches
Need a hand?
If you have questions or need a hand, you can connect with your Provider Success Associate to learn more.