This is your complete guide to creating a great provider profile that helps you attract your ideal clients to your practice.
What is your provider profile?
Your provider profile is your opportunity to introduce your practice to potential clients. Clients view profiles to understand your approach to care and decide whether you’re the right fit. A clear, focused, and polished profile helps you stand out—and makes it easier for the right clients to find and connect with you.
You’ll create your provider profile when you set up your account with Rula, and can update it anytime through your provider portal under the Profile tab. Your profile includes:
- Professional headshot
- Expertise
- Top specialties and modalities
- Populations you treat
- Bio
- Written bio showcasing who you are and about your practice
- Demographics
- Gender
- Preferred name
- Pronouns
- Ethnicity
- Languages
- Faith/Religion
You can view an example profile by clicking the attachment at the bottom of this article.
What does a high quality profile look like?
High quality profiles are clear, professional, and authentic representations of yourself as a clinician. Your profile should speak directly to the needs and goals of your ideal clients.
Please note that profiles should focus on evidence-based practices. Practices around psychedelics, ketamine, and medical marijuana are not permitted at Rula and should not be listed on any Rula profile.
Clear and professional
Your profile should be client-friendly, featuring a clear headshot and a concise, easy-to-read bio. Make sure you use correct grammar and avoid clinical jargon.
| “My goal is to offer a supportive environment where you can fully express yourself, gain insight, and take steps toward personal growth.” | “I’ll specialize in therapeutic modalities, such as MRT, REBT, NLP, and IFS and I also work with individuals who have problems…” |
| ✅ Write a clear, concise bio | 🛑 Avoid grammar errors and jargon |
| ✅ Well-lit, high resolution headshot | 🛑 Avoid poor lighting and selfies |
Client-centered
Your profile should resonate with your ideal clients by addressing their challenges, needs, and goals. Highlighting how you can support clients builds trust and encourages them to book with you.
| “In our work together, I’ll combine empathy with practical tools to help you find relief from anxiety so you can build confidence in who you are.” | “I am a Licensed Clinical Social Worker with 10 years of experience. I treat anxiety, depression, PTSD, and many other issues.” |
| ✅ Warm and client-focused | 🛑 Avoid just stating the facts |
Authentic
Communicate about your background and therapeutic approach authentically so that clients can get to know you through your profile.
| “Working with survivors of trauma has showed me the powerful role therapy can play in recovery. I’m committed to supporting you through your journey.” | “Hello. I hold a Master of Social Work (MSW) as well as other certifications. I continue to work with clients of various ages with a wide range of concerns and conditions.” |
| ✅ Personal with specific experiences | 🛑 Avoid generalizations |
How do I create a high quality profile?
Follow our step-by-step guide to create or update your profile, ensuring it accurately reflects your practice.
Step 1 - Consider your ideal clients, expertise, and style
You can select your top specialties, modalities, and populations to highlight the areas that best represent your practice. This helps clients more easily understand your focus and connect with the providers who fit their needs.
Choosing style tags for your therapeutic style, tone and energy, and relational approach help clients get a sense of what working with you might feel like.
To learn more, check out how to identify and attract your ideal clients.
Step 2 - Capture a quality headshot
Your photo is the first thing clients notice, and it can set the tone for how they connect with you. A clear, professional headshot helps you make a positive first impression and invite clients to learn more about your practice
To learn more, check out how to capture a quality headshot.
Step 3 - Write a clear, compelling bio
A well-written, engaging bio is the primary way clients learn more about who you are and how you work. Crafting a thoughtful bio helps clients understand your approach and decide if your practice feels like the right fit for their needs.
Aim to keep each section around 350 characters or less so it’s easy for clients to read and connect with.
To learn more, check out how to write a compelling bio.
Step 4 - Review and update regularly
Review your profile regularly to ensure your profile continues to reflect your practice. You can easily update your profile under the Profile tab in the provider portal.
To learn more, check out updating your profile in the Rula provider portal for better client matches.
Quick guide for profile dos and don’ts
For more detailed guidance, check out how to capture a quality headshot and how to write a compelling bio. The table below can be used as a quick guide to get you started!
| Do | Don’t |
| Headshot | |
| Use a high resolution and in-focus image | Use an image that is grainy or out of focus |
| Take from front-on from just above eye level | Take from below/above at a tilted angle |
| Include both head and shoulders in your photo | Have face is too close or too far from the frame |
| Use a simple, neutral background | Use a distracting background (other people or scenery in the photo) |
| Show warm expression and relaxed posture | Appear tense or expressionless |
| Wear a simple, professional outfit you would wear for a client session | Wear distracting sunglasses, hats, or inappropriate clothing |
| Have well-lit, soft lighting | Have harsh shadows |
| Do | Don’t |
| Bio | |
| Jump right in with a warm, engaging opening line, sharing your focus areas and approach | State your name, license type, education, or years of experience—this will already visible to clients |
| Share your client focus and populations you specialize in treating | Be unclear about the specific types of clients you work with |
| Clearly describe what sessions feel like, with details about your communication style and therapeutic approach | Be too vague or leave out important details for how you approach care and what working with you is like |
| Write in a clear, concise way that’s free of grammatical errors | Use incomplete sentences or sentences with grammatical errors |
| Take the opportunity to represent yourself and your practice in each section—each section is critical for clients to get a comprehensive look at your practice and see if they’re a good fit | Leave sections completely blank |
Need a hand?
If you have questions or need a hand, you can connect with your Provider Success Associate to learn more.
Additional resources
Check out other profile resources in our help center. You can view an example profile by clicking the attachment below:
- Profile example4 MB
Updated