A well-written, engaging bio is the main way that clients get to know you as a clinician before booking a session with you. Crafting a quality profile helps clients understand how your practice and treatment focus aligns with their needs.
What does a high quality bio look like?
A high quality profile bio is clear, concise, and helps potential clients connect with both you and your practice. Your bio should speak directly to your ideal clients and their needs. Make sure your bio also follows these rules of thumb:
Use clear, grammatically correct language
Make sure that your bio is written in a clear, concise way and is free of grammatical errors. Avoid clinical jargon and explain concepts that clients may be unfamiliar with.
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Example: “My goal is to offer a supportive environment where you can fully express yourself, gain insight, and take steps toward personal growth.” |
Directly address your ideal clients and their needs
Your profile bio should directly address your ideal client, speak to their needs, and demonstrate the ways you can support them through treatment.
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Example: “Have you been struggling with anxious thoughts and self-doubt? I help young adults who are managing anxiety and life transitions develop the tools they need to build their self-esteem. |
Write in first person, using a relational tone
Make sure to write in the first person, using a therapeutic, relational tone to help clients get to know how you communicate during treatment. Use client-centered language whenever possible to help potential clients connect with you.
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Example: "In our work together, I’ll combine empathy with practical tools to help you find relief from whatever is holding you back and build confidence in who you are.” |
Be personable and build connection
Your profile bio is your primary opportunity to connect with clients so avoid simply stating facts about your education and license. Use specific examples, speak to your ideal client’s personal experiences, and set clear expectations for them
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Example: “I became a therapist because I’ve always been fascinated by the resilience of the human spirit. If you’re working through a challenge or setback, we’ll talk through what happened without judgment and identify what could help you keep going.” |
Introduction
This is your greeting and elevator pitch to potential clients, it’s the first thing they will read when considering whether to view your profile. Avoid stating your name, license type, or years of experience as this will already be visible to clients.
- Consider a warm, engaging opening line
- Include a 1-2 sentence description of your client focus and approach
- Close with a gentle call to action
- Avoid stating your name, license type, or years of experience as this will already be visible to clients.
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Example: “Starting therapy can feel like a big step. I congratulate you on starting your journey and I’m here to make sure that it is meaningful to you. I specialize in working with individuals navigating life transitions, anxiety, depression, and trauma. I take a client-centered, collaborative approach to therapy, tailoring each session to your unique needs and goals. I welcome you to reach out whenever you feel ready to begin. I’m here to provide a safe and supportive environment where you can be yourself.” |
Approach
Describing your approach helps clients imagine what it looks and feels like to work with you by describing your style, approach, and philosophy around treatment.
- Clearly describe your approach and values in simple, relatable terms
- Explain how you adapt your approach based on clients’ needs
- Tell clients how you will help them make progress towards their treatment goals
| Example: “I use cognitive-behavioral therapy (CBT) to help you identify and reshape unhelpful thought patterns. This approach is hands-on and gives you tools to feel more in control of your emotions and behaviors. Based on your unique needs, I may adapt my approach to include practices like mindfulness and medication. Your goals and progress is my primary focus. Together, we’ll identify challenges and work on strategies to help you move forward with confidence.” |
Client focus
In this section, identify your ideal clients, speak to their needs, and demonstrate the ways you can support them through treatment.
- Learn how to identify and attract your ideal clients
- Acknowledge your ideal clients and their needs
- Identify how you can help them reach their treatment goals
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Example: “Have you been struggling with anxious thoughts and self-doubt? I work with young adults who are managing anxiety, life transitions, and those seeking support for self-esteem issues. Whether you’re working through trauma, building coping skills, or exploring your personal goals, I’ll work with you to create a plan for growth that feels empowering and achievable.” |
Communication style
Tell clients how you communicate during treatment and the tone you set so they can begin to imagine what it would be like to work with you.
- Describe your communication style and tone of treatment
- Highlight your approach to listening and offering feedback
- Demonstrate with examples and scenarios
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Example: “I prioritize clear, open communication to create a supportive, non-judgmental environment. I practice active listening and will give you opportunities to reflect on your experiences with you as an empathetic partner. If we’re working through something challenging, you can expect me to be calm and patient.” |
Goals
Describe how you help clients set and reach treatment goals to help them envision how your care will benefit them.
- Describe how you collaborate with clients to set meaningful goals
- Help clients understand how goals evolve and change
- Highlight how you help clients reach their treatment goals
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Example: “I believe that therapy is a partnership. Together, we’ll identify and set goals that matter to you whether they focus on improving relationships, building self-esteem or another personal objective. As we work together, your goals may evolve as you gain new insights. We can adapt our plan at any time to ensure it’s always meaningful and relevant to you. I’m here to provide you with the support and tools you need to continue to move closer to where you want to be, even when things feel challenging.” |
Journey
Tell clients about your journey to the mental healthcare field and why you were drawn to becoming a provider to help them understand your background and perspectives.
- Share what initially drew you to the field
- Describe influential experiences or achievements
- Explain what continues to motivate you as a provider
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Example: “My journey into therapy began with a deep curiosity about human resilience and the desire to help others find strength through life’s hardest challenges. During my graduate training, I had the opportunity to work with survivors of trauma. This experience showed me the powerful role therapy can play in recovery and solidified my commitment to supporting others through their healing journeys. I’m continually driven by the fundamental belief that everyone has the potential for positive growth and change. Seeing my clients gain confidence or find peace makes my work incredibly rewarding.” |
First session
Give clients a clear understanding of what your first session together will look like to give them the confidence they need to book an appointment with you.
- Explain the purpose and structure of your first session
- Reassure clients about any nerves or hesitation
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Example: “Our first session will be an opportunity for us to get to know one another. We’ll discuss your background and what brings you to therapy. Therapy is a process, and we’ll continue to build our work together over time. It’s completely normal to feel nervous about your first appointment. We’ll take it one step at a time, and I’m here to guide you through each step of the process.” |
Where do I write or update my profile bio?
- During your setup process: You will write your profile bio while setting up your Rula practice.
- After you’re setup: Use our guide to update to your existing profile