Reflecting on your ideal types of clients will help you intentionally develop your practice. This is the first step of crafting and maintaining a strong provider profile that attracts clients.
How do I know who my ideal clients are?
Considering the types of clients you are best equipped to serve and prefer to treat is the first step to identifying your ideal clients. There are several factors you should consider, including:
Client issues and needs
Identify any presenting issues or types of needs that you prefer to treat and have experience treating. Similarly, consider any issues you explicitly prefer not to treat.
Demographic groups
Consider any client populations that you prefer to treat and have experience treating.
Allied groups
Consider whether there are any allyship or cultural groups, such as veterans or LGBTQIA+, that you have specialized skills in treating.
How do I attract my ideal clients?
To attract your ideal clients, make sure that you specifically identify your experience and client focus throughout your profile. You can do this in several different places:
Profile bio
Craft a quality profile bio in which you explicitly identify your ideal clients, speak directly to their needs, and communicate how you can help them reach their treatment goals.
Specialties
Be sure to indicate all specialties that you prefer to treat and have experience treating in your profile.
Allyship
Be sure to indicate all allyship groups who you are specifically qualified to treat in your profile.
Need a hand?
If you have questions or need a hand, you can connect with your Provider Success Associate to learn more.